Leveraging social media

Finding out which social media platform your clients use can be as simple as asking clients in review meetings and in questionnaires.

Taking the time to research each platform and how you can use them is vital. Set up your account and explore the options available to you. There are plenty of free “how to” guides available.

Even some of the most experienced social media experts are constantly learning about new tools and updating their knowledge repertoires.

If your time is limited, perhaps focus on one platform and share content produced by industry leaders and commentators. Curating content in this way, and crediting the author, is common on social media and can show you have your finger on the pulse.

Consider what content you already use on your existing client communication channels, (such as videos, newsletters and blogs) and how you could re-purpose it on social media.

When you know what different types of content works for your specific audience you can use this knowledge to look at paid for campaigns to reach a wider potential audience.

It’s important to remember that social media should fit into your overall marketing strategy. So be clear on your goals and what you want to achieve.

To help with building your social media presence why not share some of our investment articles with your contacts, or alternatively follow us on our channels.