INVESTOR TYPE Online Portfolio Login
Contact Offices

Due to system upgrades, our website and app will not be available for a 6 hour period between 08:00 and 22:30 GMT on 11 November.


10 reasons why photography is important in today’s society

1.Connect with the world
You might not master any other language than your mother tongue, but you know it’s true: a picture is worth a thousand words. Photography can really bring you closer to people around the world as images are a universal language anyone can understand and being touched by. What you want to communicate with your portrait or your street photography shot does not need a caption, emotions will work their way into everyone’s heart.

2.Capture history
With Photography, you have the chance to capture crucial events in-the-making. From politics to sports and music, as well as everyday life, you preserve reality as it is in a specific time frame, collecting irreplaceable information for the archaeologists of the future.

3.See the beauty in your everyday life
Develop attention to details in your routine and start to see what surrounds you with fresh eyes: we know you are already doing it when waiting for the right moment, searching for the perfect composition every time you shoot with your camera. Challenge yourself to find beauty and character everywhere and you’ll then discover even more that you initially expected. No corner will be dull, no sky will be flat when looking for the perfect shot. The streets, the café, the faces you know so well will become the most desirable subject.

4. Tell your story
Nothing is more important than what you see. Maybe others will relate to you or maybe not, either way you’ll have the opportunity to show the reality with your own eyes and make people knowing you through your images. There is always a story that needs to be told, this is the time to narrate yours.

5. Make you feel happier
Photography is art and you are in fact an artisan of reality. Taking pictures is the right dose of happiness that comes from creating something unique you made: this is indeed special and you should do it all the time.

6. Experiment
Discover the wide world of photography styles, give different types of cameras a try. Photography is more
than just your phone. In fact, put it down it, switch on to life without a black screen filtering it for you. Venture into the pleasant immediateness of an instant camera, or dive into the interchangeable lenses. Photography is a bridge between art and science that you can explore infinitely and surprise yourself with.

Ian Savage, photography expert and author.

Share this article